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What do your residential customers think about solar?
E Source member utilities agree that customer education on all types of solar and other distributed energy resources is critical. However, it has to be done right to be successful. Utilities must understand customers' perceptions, beliefs, and values around solar if they're going to educate them in a way that resonates, supports their solar desires, and doesn't come across as sounding anti-solar.

Read our new white paper, based on market research which surveyed more than 7,000 North American residential electricity customers to learn more about their beliefs regarding the costs of rooftop solar and their opinions on utility investments in solar.

Members of the E Source Solar Strategy Service have access to the full market research results and much more in-depth analysis, advice, and networking. Learn more about the Solar Strategy Service at