- Building empathy and an understanding that there are different types of customers with different needs
- Developing default messaging templates or marketing content
- Not predictive
- Treats customers as “averages”
Join an executive workshop
If you’re ready to find more success in your customer programs through Audience of One, we invite you to join one of our executive workshops led by our Vice President of Commercialization, Tom Martin.
Audience of One
Vice President of Commercialization
Tom Martin leads the data science team and is a key partner to our clients in demonstrating how data science solutions can help solve their challenges. Prior to this role, he served as managing director of data science at TROVE, and he led the implementation of new technology and analytics at PG&E to reduce the company’s operational costs, improve safety, and increase grid reliability.