Join the executive workshop


With the E Source Audience of One approach, we'll help you engage the right customers in the right programs. If you’re ready to find more success in your customer programs through Audience of One, we invite you to join one of our executive workshops led by our Vice President of Commercialization, Tom Martin.
OR

Join an executive workshop

If you’re ready to find more success in your customer programs through Audience of One, we invite you to join one of our executive workshops led by our Vice President of Commercialization, Tom Martin.



What's the difference?

Static segmentation


  • Building empathy and an understanding that there are different types of customers with different needs
  • Developing default messaging templates or marketing content
  • Not predictive
  • Treats customers as “averages”

David Starr

LandingSumo

Audience of One


  • Predicting and engaging with the best customers for optimizing around a specific question
  • Individual customer level - match the right offer to the right customer and at a time where adoption is maximized

Carol Diaz

LandingSumo

In these workshops, Tom Martin will come to your utility and answer all your data science questions, such as:

  • What’s the difference between traditional analytics and data science?

  • Why is data science important?

  • What are the roles of executives in creating a data-driven organization?

  • How can we assess the value of data-driven decision-making against the work effort required?


  • What are examples of data science use cases and value drivers?

Tom Martin

Vice President of Commercialization

Data Science

Tom Martin leads the data science team and is a key partner to our clients in demonstrating how data science solutions can help solve their challenges. Prior to this role, he served as managing director of data science at TROVE, and he led the implementation of new technology and analytics at PG&E to reduce the company’s operational costs, improve safety, and increase grid reliability.